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Corona Time Mexico - Case Study

CoronaBrief: Corona needed help to shift brand perception amongst their target demographic and demonstrate how the brand was still cutting-edge and original. They also wanted to be able to engage with these consumers in a suitable environment and with a lasting brand experience.

Solution: A team of promoters armed with Wearable Hypertags were used across the Mexican Republic to engage with consumers at bars and nightclubs. The Hypertags gave out free images as well as calendar reminders programmed to remind people at 5pm on Fridays that it was ‘Corona Time’. The use of this mechanic meant that the impact and overall reach of the campaign was amplified as consumers received reminders of the activity later in the week, in different environments (such as at work) where brands often find it very hard to access people.