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Ford Motor Shows - Case Study

Ford Motor ShowBrief: Ford Australia were looking to promote 4 of their new vehicles at the Sydney, Brisbane, Adelaide, Melbourne and Perth Motor Shows. They wanted to be able to engage with consumers and allow them to download information on the abovementioned car models.

Solution: A series of fixed Hypertags were set-up within custom-made Ford stands at the 5 International Motor Shows across Australia. Each Hypertag provided the consumer with free mobile content including information, videos and ringtones relating to the vehicle it was located next to. Anyone interacting also had a chance of winning original Ford-branded prizes. Using this type of mechanic meant that Ford was able to increase the dwell time of people on their stand whilst at the same time creating a rewarding brand experience for visitors.