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Snickers (Masterfoods) - Case Study

SnickersBrief: The brief Hypertag received from Snickers was that the brand wanted to add support to their new marketing campaign, which associated the snack with extreme sports.

Solution: In a first of its kind deployment, fixed Hypertags were set-up in point of sale displays in supermarkets across Croatia. People were able to download a free themed Java game and a wallpaper image from Snickers - content linked to Snickers TV commercials running at the time. The client was extremely happy with the installation and the novel and interactive display meant Snickers enjoyed a much greater presence and therefore consumer brand awareness that any other displays in the same environment.