Free Trial Account

Adikat Blogs

Share this Article

Share

StumbleUpon.com

('DiggThis’)

Delicious Bookmark this on Delicious

Offering Opt-out Solutions


Category:General
May 12, 2011

Group Texting Compliancy states that you must provide an OPT OUT on all messages. If you are currently sending out text messages and you are not providing opt-out instruction on each message sent then you are not staying compliant and you could face fines from the Data Protection Commissioner.

If this is the case, then you have four options:

Option 1:

Purchase a shared free rate short code so that your subscribers can send a text and be opted out of your list. You will have to ensure that this is automated as you do not want to leave it up to chance that someone will manually remove the subscriber from the list.

You should also ensure that the contact will never be reintroduced to the list again. This usually happens when you upload your contacts into the system.

Approximate cost: €58.50 per month

Option 2:

Purchase a dedicated free rate short code so that your subscribers can send a text and be opted out of your list. You will have to ensure that this is automated as you do not want to leave it up to chance that someone will manually remove the subscriber from the list.

You should also ensure that the contact will never be reintroduced to the list again. This usually happens when you upload your contacts into the system.

Approximate cost €1,000 per month

Option 3:

Use an free call 800 number so that your subscribers can call to opt-out. This is not one we recommend unless it is automated meaning when someone calls and opts out they are automatically removed from the system.

Approximate Costs: €55 per month plus inbound calls

Option 4:

Use Adikat's Group texting system which provides the option for free. Subscribers can reply 'STOP' to any message and they will automatically be removed. Should you be sending 1-way text messages then the subscriber can send 'OUT' to a free rate short code (50015) and again they will automatically be opted-out of the system.

You will also have the peace of mind that the will never be reintroduced back into the system. There is a total lockdown once a subscriber opts out.

Costs: €0.00

Opting out is not something to be played with. There are very large and very real fines for sending someone a text message after they have opted-out.

Be safe, use Adikat.