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Jul 13, 2010

New Regulation pertaining to Short Codes


The Communications Regulation (Premium Rate Services and Electronic Communications Infrastructure) Act 2010 came into effect July 12th, 2010. This act will pass the regulation of premium rate services in Ireland from Regtel to Comreg.

Other significant factors is that most Standard Rate Short Codes will not require permission to implement. This means that most marketing campaigns can be implemented on a timely basis. However, some categories will still be regulated, mainly adult entertainment and subscription services.

 

The full regulation can be viewed here.