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Aug 6, 2010

Mobile Phone Marketing Technology in Action at Tullamore Show


Mobile phone marketing company Adikat will be displaying their latest Bluetooth marketing devices at the Tullamore Show on August 8th. They will be joining forces with Dees, a wholefood company who are exhibiting at the show, to offer people the opportunity to win prizes simply by using their Bluetooth headsets.

Two Adikat brand ambassadors will be at the show on the day, wearing hypertag devices that enable messages to be sent via Bluetooth. They will be encouraging people to turn on their Bluetooth headsets. A random image will appear, with a message telling them if they were the lucky winner or not. Vince Doherty, owner of Adikat says “this is an extremely environmentally friendly way of advertising at festivals. No paper flyers, no ink, no mess.”

The grand prize is a two-night hotel break with dinner. 80 people will also win lunchpacks with a range of healthy foods from Dees. The message will also encourage them to visit the Dees’ stand at the food pavilion.

Adikat recently formed a partnership with UK firm Hypertag, a global manufacturer of the wearable Hypertag devices. This puts Adikat in a stronger position to maximise the potential of the growing mobile-phone marketing sector, for themselves and their clients.