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May 12, 2010

Mobile Phone usuage statistics

I came across these statistics that I thought were very interesting. In order to market to the mobile device marketplace, you need to know when users are using their device, what they are using it for and for how long. found that the primary usuage of smartphones was for personal productivity and entertainment. As you can see the mobile phone is never out of reach. Whether they are commuting, working, relaxing at home or shopping the mobile phone is still being used.

Time spent on mobile phone

If the following graph does not peak your interest in mobile marketing then nothing will. 1 in 3 mobile owners would be interested in receiving coupons on the mobile phone. A large propotion would like to receive offers and promotions whether it is via SMS or Bluetooth.

Interest in receiving ads via mobile phone