Bluetooth Plug 'n' Play
This product works best as an embedded device in advertising panels or for use in temporary locations where it is not possible to access a mains electricity supply. It offers interactivity directly with the consumer via bluetooth mobile phones. Brand awareness is increased through the use of downloadable content.
Using a high visibility optical display draws attention to your brand and product. The poster provides guidance to point their mobile phones at the unit to download content.
The Plug ‘n’ Play Standalone Hypertag can be either battery-operated or run from a mains electrical supply. Using battery-operated devices will allow for the advertising to be installed in a temporary location without electrical supply thus providing the option to run innovative proximity marketing campaigns. Units can be continuously battery operated for up to 8 hours.
Bluetooth Advertising Display examples
- Goldfrapp interactive advertising panel was placed in Luton Airport to promote the band. Consumers could download MP3 of their music.
- Sony Ericsson Bluetooth Proximity Display promoted the Sony Ericsson K300i by giving away a free ringtone of Faithless. Consumers could download the ringtone for free.
- Gorillaz Bluetooth Proximity Display promoted a band in the U.K. by offering free ringtone.
- Aussie interactive advertising panel in a public transport building. The campaign ran a competition to win a holiday in Oz. This device used Infrared, however, Bluetooth has become more prominent since then.
- Peugot Bluetooth Proximity Advertising promoted the car of the year award by offer Bluetooth competition and free content. This drove foothfall into their stores.