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Mobile Marketing

Step by Step process

 

Our campaign processOur mobile marketing services includes consultation, strategic planning, content conception & creation, project management, and campaign reporting.

We provide unique tools that facilitate businesses to grow their market by reaching out to mobile phone users. Our 360° permission based mobile marketing campaigns uses Bluetooth Proximity devices for geo-location promotions, SMS text marketing, group texting , text alerts, short codes (e.g. 51444), and mobile websites. Our mobile marketing campaigns uses cost-effective promotion tools that have already seen great results in the U.K. and the U.S.A.

Mobile marketing is the process of communicating with consumers via their mobile phone. As a mobile phone is a personal device it is important to have either opt-in access or to engage consumers to interact with your campaign.

Mobile Statistics Ireland

Mobile Subscribers Ireland

There are currently more mobile phones in Ireland than the population. There is a little more than 4.5 million people in Ireland and over 5 million mobile phone subscribers. At the end of June 2010 there was a 112% penetration of mobile phones. Which means that many consumers now own multiple phones.

Mobile Subscribers in Ireland

Texts Sent in Ireland

We love texting in Ireland, it seems like it's one of our favourite passtimes. There were over 3 Billion texts sent in Ireland in the fourth quarter 2009. Taking our population of 4.5million that works out to be 672 texts sent per person per quarter or 7.5 texts sent per person per day.

SMS Texts sent Ireland

Demographics

  • Baby Boomers (born 1940s - 60s) - these are the older online market. They use mobile phones and send texts.

  • Generation X (born 1960s - 80s) - this generation are tech-savvy but they remember life before the mobile phone. However, they are more connected than the senior counterparts.

  • Generation Y (born 1980+) - don't really recall life before mobile phones or the web. They are more in tune with mobile marketing due to increased connectivity.

Basic Mobile Marketing Strategy

  • Develop and establish your marketing plan
  • Start communicating with your customers and keep communicating!
  • Track your results and build your customer base.

Principles of Mobile Marketing Strategy

What Message? the message can be informative, entertaining, promotional or subscription. Whatever it is, it should be relevant and compelling
When & How Often? this depends on your industry and how timely the information needs to get to your cusotmers. I normally tell my clients that once per week is more than enough.
What Action? What is the objective of the message? is it sales leads? newsletter signup? branding? or to retain your customer base.
Measure How/What? It's vital that you measure the success of a campaign. Hint: when sending text messages put a unique code at the bottom, then track that code on purchases
Customers Who/Where? You need to understand who your customers are and more importantly where they are.

Principles of a Mobile Marketing Strategy

Campaign Objectives

Mobile Marketing Objectives

Response Rates

Mobile marketing can gain extremely high results,  redemption of in store coupons can reach 80% with mobile marketing campaigns

Marketing Response Rates


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We subscribes to a strict anti-spam policy. This means that we do not condone unsolicited sms text messages. We reserved the right to suspend or terminate any account that has been used or suspected of being used for sms spamming. We encourage our customers to develop better relationships with their customers and employees by sending them useful and wanted sms text message rather than damaging their relationships by sending spam.