Case Study: Enabling SMS Compliance for a Leading Bingo & Gaming Operator in Dublin
Objective
To ensure full compliance with ComReg regulations by implementing a fast, reliable, and user-friendly SMS opt-out system across the company’s advertising campaigns.
Client Overview:
A prominent bingo and gaming operator with four locations across Dublin approached us to help streamline their SMS marketing compliance, particularly in handling opt-out requests in a secure and auditable way.
The Challenge:
As part of their ongoing SMS marketing efforts, the client regularly sent promotional messages to their subscriber list, offering game schedules, event invitations, and exclusive offers. However, to remain compliant with ComReg’s strict telecommunications guidelines, the operator needed:
- A clear and simple SMS opt-out mechanism.
- A traceable log of all opt-out requests.
- A system that would ensure sales teams were notified in real time when a user unsubscribed.
Our Solution
We delivered a tailored SMS compliance platform using two dedicated mobile short code keywords for opt-out functionality.
How It Worked:
Every promotional SMS sent by the operator included a clear call-to-action for opting out.
Example:
“To opt out of future messages, text STOP to 50015.”
When a recipient texted the opt-out keyword (e.g., STOP), our system:
- Captured the opt-out request instantly and stored it securely in a centralized online compliance portal.
- Automatically emailed the opt-out record to the sales team, ensuring they had immediate visibility for list updates and manual verification if needed.
- Updated reporting logs in real time for audit readiness.
Key Features:
✅ Dedicated Opt-Out Short Codes
Two mobile short code keywords assigned exclusively for SMS compliance purposes.
✅ Real-Time Notifications
Instant email alerts sent to the client’s sales team for every opt-out received.
✅ Centralized Dashboard Access
Easy access to all opt-out records in a secure, web-based portal.
✅ Regulatory Compliance
Fully aligned with ComReg’s SMS communication regulations, helping the client avoid fines or marketing suspensions.
✅ Fast Setup
End-to-end system deployment completed quickly and with minimal disruption to ongoing campaigns.
Results
- Full SMS compliance achieved in line with ComReg regulations.
- Increased trust and transparency with customers.
- Faster internal response times for list updates via instant sales notifications.
- Streamlined campaign management through integrated short codes and a single compliance dashboard.
Client Feedback:
“We were pleased with how quickly the system was set up and how easy it was to use. Most importantly, it allowed us to continue our SMS marketing campaigns confidently while staying compliant with regulations.”
— Marketing Manager, Dublin Bingo & Gaming OperatorImpact
By integrating a simple, effective opt-out SMS system, the operator not only met compliance requirements but also improved their operational efficiency and customer trust. This solution is now a core part of their SMS marketing best practices.