about us
Where brands come alive through message transformation
35% of retailers see strengthening brand loyalty as a winning strategy in 2024.
We provide unique tools that facilitate businesses to grow their market by reaching out to mobile phone users
Basic Mobile Marketing Strategy
Principles of Mobile Marketing Strategy
plan
Develop and establish a strong marketing plan to include multiple sources
Communicate
Start communicating with your customers and keep communicating!
Track & Build
Track your results and build your customer base.
Baby Boomers
(born 1940s – 60s) – these are the older online market. They use mobile phones and send texts.
Generation X
(born 1960s – 80s) – this generation are tech-savvy but they remember life before the mobile phone. However, they are more connected than the senior counterparts.
Generation Y
(born 1980+) – don’t really recall life before mobile phones or the web. They are more in tune with mobile marketing due to increased connectivity.
What Message? the message can be informative, entertaining, promotional or subscription. Importantly, it should be relevant and compelling
When & How Often? this depends on your industry and how timely the information needs to get to your customers.
What Action? What is the objective of the message? is it sales leads? branding? or to retain your customer base.
Measure How/What? It’s vital that you measure the success of a campaign.
Customers Who/Where? You need to understand who your customers are and more importantly where they are.
Campaign Objectives
Building Brand Awareness
Changing Brand Image
Enhancing Brand Loyalty
Building Customer Database
Response Rates
Mobile marketing can gain extremely high results, redemption of in store coupons can reach 80% with mobile marketing campaigns